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Mobility Passports to help wean Brussels workers off car
The Brussels region is launching an awareness campaign focused on single-occupancy cars in traffic. The campaign is meant to get people thinking about driving solo in the city in the run up to World Environment Day on 5 June.
The region hopes to motivate commuters to look at both carpooling options and public transport alternatives. The campaign includes radio spots, posters and social media but will also move into businesses next month.
Together with Beci chamber of commerce, the region will provide participating companies with Mobility Passports for their employees. Through tutorials and quizzes, users can produce a digital toolbox that provides the full range of alternatives to driving to work alone in a car. Workers will also receive discount codes to test all the mobility options free of charge.
Brussels minister-president Rudi Vervoort pointed to “the totally innovative nature of this initiative through co-operation with social partners on mobility”. He hopes, he said, “that the government and private sector can successfully work together to get us on the road to less traffic. That will benefit Brussels’ residents and companies alike”.