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The Bulletin Brand Studio

Stories that reach the international community and beyond

Welcome to The Bulletin Brand Studio, our in-house agency specialising in native advertising across The Bulletin’s cross-media platforms. We’re here to help organisations connect with Belgium’s international community and globally minded Belgians, through targeted and efficient marketing campaigns.

Native advertising is paid-for content in the familiar and trusted voice of The Bulletin. At its heart is compelling content that tells a story, inviting potential customers to connect with you, your brand and core business. It capitalises on our multimedia reach, matches our editorial standards and meets our audience’s expectations. Whatever the medium, we can share your company’s story in a way that resonates and inspires.

Our solutions

What can we do for your brand? In addition to our magazines and, we’ve created a portfolio of custom publications. We’ve developed long-term partnerships with commercial clients who trust us with their native advertising. This agility to navigate changing conditions, to continually and confidently refine our approach to effective communication, makes us the ideal partner to deliver your message to the right audience.

Sponsored content package

Popular deals including SEO-optimised articles written by The Bulletin’s editorial team, website banner ads, native adverts, social media promotion and inclusion in our daily and weekly newsletters (10K email subscribers). Contact us to create a tailored package.


This massive growth area has been accelerated by the Covid-19 pandemic and is a great way to reach listeners anywhere, anytime. Speak directly to an international audience using this one-to-one medium, with options including features and interviews, or your own bespoke podcast.

Custom publications

Despite the growth in digital consumption, print retains a strategic role, especially for an older audience and high-quality brands. Print products are perceived as more trustworthy, more permanent and more authoritative. Turn to us for the complete production of English-language magazines: high-quality editorial content and attractive pages, all in your brand’s distinctive voice.


Our themed e-books on practical topics harness The Bulletin’s extensive expertise on moving, working and enjoying life in Belgium, from retirement planning to tourism. You choose the topic, we’ll take care of production.

Social media package

Customised offers help you promote your company’s activity or event via The Bulletin’s growing social media platforms: Facebook (54,3k followers), Instagram (7k) and Twitter (5,2k). (Figures, September 2021).

Company website

Can English-speakers visiting your website find the same reliable and up-to-date information as French- or Dutch-speakers? Let us craft and manage the English-language content for your website, ensuring high-quality material in an accessible style that tells visitors exactly what they need to know.


The Bulletin hosts, co-organises and promotes events, seminars and webinars. Let us create an event that brings you closer to your clients.


You can create brand awareness by sponsoring our events, products and audio packages.

All articles are SEO optimised.

Our story

The Bulletin has been creating high-quality editorial and commercial content for almost 60 years, and is a recognised and trusted brand in Belgium. From an eight-page newsletter created in the basement of journalist Monique Ackroyd’s Uccle home in 1962 to a weekly magazine that became a must-read for expats, The Bulletin has a proud history and a strong identity. Ever since those early days we’ve transformed and grown to reflect the changing face of Belgium’s international community and continuing shifts in the media landscape.

Our team

Based in the centre of Brussels, we’re an international team of journalists and communications experts with decades of experience in Belgium and a network of specialists we can call on. We’re dedicated to helping you understand and reach internationals in Belgium with an efficient, targeted marketing campaign.

Our network of professional photographers and illustrators can tell your story in creative and compelling images, and we also offer a translation service from French and Dutch to English by native-speaking writers and editors who know how to make your words shine.

Our content

The Bulletin has unrivalled expertise in topics that engage readers with an international outlook. As well as the latest news and politics, we publish inspiring stories about culture and events, travel, food and drink, folklore, heritage and much more, to help our readers get the most out of life in Belgium.

And with detailed local knowledge of each of Belgium’s three regions, our unique service of up-to-date practical information empowers readers to navigate every aspect of life in the country, from residency and education to health, work and transport.

Contact us