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Lifestyle channel Fashion One comes to Belgium

12:35 01/07/2013

Fashion One, the international channel for fashion, entertainment and lifestyle television, will launch a dedicated feed in Belgium via Telenet on July 15, reports Broadband TV News’ Robert Briel. The international television network, targeting to fully localise the channel by the end of the year, caters to the country’s female audience, covering the very latest fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events. Fashion One also delivers a strong lineup of original programming from reality shows, documentaries, beauty tips and street styling. Fashion One also announced a media partnership with Sanoma Media Belgium, starting in September. The channel will work with the editorial team of Feeling and Marie Claire magazines in Belgium to produce video content featuring the interviews of local fashion designers, models and fashion related stories for the Belgium feed with short edits and teasers available on website of both magazines. “We are happy to launch the service with Telenet which allows our subscribers to choose where and how they want to consume our programmes,” said Fashion One’s CEO, Ashley Jordan, in a statement. “Belgium has one of the most active and exciting fashion scenes in Europe today and is also the home of the most acclaimed and respected fashion academy of the world. “From Raf Simons to Ann Demeulemeester, from AF Vandevorst to Walter Van Beirendonck and a group promising new generation designers, Fashion One will put the spotlight on the local designers for the local audience with increasing investment in local production through the partnership with Sanoma Media Belgium. This ultimate collaboration between printed media and television is embracing the evolution of fashion media and will give an exclusive insight in the fashion industry in Belgium,” added Ashley.

Written by The Bulletin