Flemish exhibition featured at World Travel Market

Flemish tourism minister Geert Bourgeois unveiled the new Visit Flanders exhibition stand yesterday at the World Travel Market in London. Flanders will be the guest region of the World Travel Market, one of the tourist industry’s largest trade fairs, for the next two years.

The new stand (pictured) is intended to suggest a café-restaurant where, Bourgeois’ office said, “exhibitors and visitors can meet in a typically Flemish atmosphere, hospitable and intimate”. The decor is “sober and stylish” and constructed of “materials that show the contemporary and authentic signature of our destinations”.

“We’re very proud to be guest region and an official partner of this important professional fair,” Bourgeois said. “Given that the Anglo-Saxon world is the biggest overseas target group for the commemoration of the First World War, it is of strategic interest for Toerisme Vlaanderen to introduce new promotional instruments this year and next. The stand can introduce the commemoration activities of the centenary of the Great War to the travel world and promote Flanders and Brussels as tourist destinations.”

After London, the new stand will be put through its paces at major tourism fairs in Barcelona, Berlin, Frankfurt and Cologne.