Borremans set to break visitor records at Bozar

The exhibition As Sweet as it Gets by Belgian artist Michaël Borremans has drawn more than 48,000 visitors to Brussels’ Bozar in a month's time. At this rate, it promises to be the most visited exhibition since Bozar was founded in 2003.

"We are pleasantly surprised with the huge interest," said Filip Stuer, the venue's communications director. "It is difficult to point to one specific reason for its success. Borremans is an excellent painter, of course, and his exhibition has received very favourable comments in the press. But we suspect it’s his mix of threat and aesthetics that entices many visitors; Borremans strikes a chord with his David Lynch-like universe."

Stuer says that social media has also make a big impact, with more than 600 photos shared on Instagram and more than 600 tweets about the exhibition on Twitter.