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AB InBev to brew Ukrainian beer in Belgium with profits going to aid agencies
Brewer AB InBev will introduce Chernigivske – a popular beer in Ukraine – to the Belgian market, RTBF reports. Profits from sales will be donated to provide humanitarian aid in the country.
AB InBev's factories in Ukraine are currently at a standstill. The brewing giant will therefore brew Chernigivske in Leuven before introducing it to the Belgian market. The original Ukrainian beer is named after the city of Chernihiv in northern Ukraine and has been brewed in Ukraine since 1988.
It will be available on the shelves of Colruyt, Carrefour and Delhaize supermarkets from mid-May. AB InBev is also considering offering it to catering establishments.
All profits from the sales will be donated to humanitarian associations active in Ukraine, including Caritas International. AB InBev guarantees a minimum donation of approximately €4.5 million from this initiative.
AB InBev has already provided critical assistance to its 1,800 employees and their families in Ukraine, donated 2 million cans of emergency drinking water, and partnered with other companies and non-profits to help to send food, blankets, and medical supplies to those in the country and the surrounding refugee relief areas.