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Window sticker for Brussels' best artisan bakeries
A new label scheme has been launched to help people identify the best artisan bakeries and pastry shops in Brussels.
The Tartine et Boterham association has designed a window sticker that will be given out to what are considered the city's most authentic boulangeries and pâtisseries - accompanied by a searchable online database.
The group says it is not easy for customers to distinguish between traditional bakeries and stores selling factory-made bread from far away in large batches.
Spokesman Géry Brusselmans said: "We identify artisanal outlets with the help of municipalities and local residents." To be eligible, a shop does not need to bake its products on site, but 80% of produce must be made nearby.