VisitBrussels launches call for selfies

The tourist information desk VisitBrussels is encouraging visitors to Brussels' cultural institutions to share a picture of themselves via social media. The participants whose selfies get the most 'likes' will win a year's worth of free culture in the city.

There will be three winners of the selfie contest, one for each social network. Only selfies of people enjoying Brussels cultural venues - posted publicly on Facebook, Instagram and Twitter with the hashtag #LetsGoBrussels - will be considered. The winner will be determined based on the number of 'likes', writes brusselnieuws.be.

"This is a fun way to encourage more people to go to the theatre or an exhibition," Martha Meeze of VisitBrussels told the news website. "By focusing on social media, we are responding to the trend that sees more and more smartphone users share their travel experiences through social media."

The contest launched this week and will run until the end of January. The three winners, to be announced on 1 February, will get one year of culture in Brussels, meaning free duo tickets to each participating cultural institution, of which there are nearly 90.