STIB social media team wins communication prize

Brussels public transport authority STIB has received an award for its communication on social media during the IAB Marketing and Interactive Excellence (Mixx) Awards, a competition for the best online campaigns of the year in Belgium. The jury was won over by the STIB social media team's use of humour in communicating with users, writes brusselnieuws.be.

STIB came out on top in the category Best Community Management, awarded to the company with the best conversation management approach. The award highlights the way certain companies are able to create a lively dialogue with their customers via social media.

"STIB's social media team distinguishes itself through its use of humour and perspective, where it is appropriate," said the jury. "In this way the company manages to turn even the most critical customers into allies."

STIB invests heavily in social media in an effort to create an open line of communication with its many critics.

Every Belgian IAB MIXX Awards winner is automatically nominated for the IAB Europe MIXX Awards that will take place in May 2016.