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World Cup attracted 150,000 new online gamblers

22:54 26/07/2018

Belgium's World Cup campaign prompted 150,000 people to try online betting for the first time, according to new figures from the Belgian Gambling Commission.

Bookmakers made a €6.77 million profit from bets on the Red Devils during the tournament. The semi-final loss to France was the most profitable, netting €4.39 million for betting firms. "Everyone bet on a Belgian victory," Betfirst chief executive Alexis Murphy said.

Belgium's match against Tunisia attracted the most bets, totalling €13.5 million - and led to bookmakers making a €1.27 million loss.

This is the first time that the Gambling Commission has measured the impact of a major sporting event on betting activity, using data from in-store terminals and websites.

About half of the 300,000 people who bet money on Belgium's World Cup chances were doing so for the first time, the report said.

A third of World Cup gambling was done in betting shops and the other two thirds online. The average bet was between €15 and €20.

In four out of five cases, gamblers were male. The most common age group was 21-29 year olds.

Written by The Bulletin