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Jamie Oliver to open Italian restaurant in Belgium
British celebrity chef Jamie Oliver has plans to take his restaurant Jamie’s Italian to the Netherlands this autumn. He then intends to expand the restaurant chain into Germany and Belgium. The UK’s most famous chef became known in the 1990s for his uniquely casual yet exciting culinary programmes.
Later this year, Oliver will open an Italian restaurant in the impressive Rotterdam Market Hall. Exact locations and dates for his Belgian and German restaurants are yet to be determined.
To bring the new restaurant concept to the mainland, Oliver is partnering with Italian Food Concepts, a company dedicated to creating food concepts, franchising strategies and specialty food shops.
The first Jamie's Italian opened in 2008 in Oxford, England. Since then, 35 more locations have opened up across the UK. The brand has been franchised globally and now includes branches in the United Arab Emirates, Australia, Ireland, Russia, Turkey, Singapore and Hong Kong, with dozens more planned over the next four years.