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Jamie Oliver to open Italian restaurant in Belgium

12:25 22/01/2015

British celebrity chef Jamie Oliver has plans to take his restaurant Jamie’s Italian to the Netherlands this autumn. He then intends to expand the restaurant chain into Germany and Belgium. The UK’s most famous chef became known in the 1990s for his uniquely casual yet exciting culinary programmes.

Later this year, Oliver will open an Italian restaurant in the impressive Rotterdam Market Hall. Exact locations and dates for his Belgian and German restaurants are yet to be determined.

To bring the new restaurant concept to the mainland, Oliver is partnering with Italian Food Concepts, a company dedicated to creating food concepts, franchising strategies and specialty food shops.

The first Jamie's Italian opened in 2008 in Oxford, England. Since then, 35 more locations have opened up across the UK. The brand has been franchised globally and now includes branches in the United Arab Emirates, Australia, Ireland, Russia, Turkey, Singapore and Hong Kong, with dozens more planned over the next four years.

Written by Robyn Boyle



Part of the reason I live in Belgium is the absence of money grabbing oiks like this bloke.

Jan 22, 2015 13:10

Unlike the money grabbing Belgians (and others, the Albanians are starting to feature highly) who work in the black?

Oliver will likely be doing things by the book and be paying his taxes, unlike almost EVERY horeca business in Belgium that is stealing tax payer funds.

Of course, it may be a problem to actually stay in business if he plays by the rules. You have to learn to lie and cheat around here to stay in business.

Jan 22, 2015 18:08

Great news!

I think you need to read a bit more, AJ, about this brilliantly successful and inspiring young man, and especially what he continues to do for unemployed young people! See you at Jamie's!

Jan 22, 2015 18:10

If the Belgian tax people would change the labor laws (hiring and firing), then employment would increase, young people would be encouraged and be hired, and those who are lazy get fired. There would be a lot less "working in the black". Decrease socialism -- the days of state sponsored assistance from birth to death has to decrease. Belgians (and those who live here) need less administration or these same people will leave for London, the US, the Far East, and other fast paced economies.

Jan 22, 2015 18:31

Could not agree more, Salsa. It's the lack of the likes of Jamie Oliver that is the problem here. How AJ could come to the conclusion that a successful business that PAYS IT'S TAXES and EMPLOYS PEOPLE ON THE BOOKS could be a problem is beyond me. That said, others with successful businesses in other countries have turned for home with their tail between their legs in the past when they discovered the reality of business in Belgium, France........All high unemployment countries. Let's hope Jamie has done his homework and understands that his business will be treated as a cash cow by the State and that the works councils will be the ones running it.

Jan 22, 2015 18:53

Let's get one thing clear, good ol' Jamie will have precisely zero input to this venture - either financial, creative or intellectual - because it's a franchise. He probably even has no idea it's starting up.

Jan 22, 2015 21:24

YTTAP - Are you his publicist? I know all about this bloke because it's difficult to avoid him. He likes to portray himself as some kind of "man of people" while enriching himself by lending his idiot face to everything going. I just hate him.

Jan 22, 2015 21:29