Helena Christensen launches charity bag in Belgium

Danish model-turned-photographer Helena Christensen was in Belgium yesterday to launch her special-edition jute tote bag. Maasmechelen Village and charity brand (RED) joined forces to raise money for the fight against HIV/Aids. The exclusive bag is a (RED)-inspired design and features a photograph taken by Christensen. It will initially be sold – for €10 – in Maasmechelen Village on December 1, World Aids Day, and will be available throughout Europe from February. All profits generated by the sale of the bag will go to Aids charities.