Google Play streaming service now available in Belgium

Internet giant Google has opened up its Play streaming service for customers in Belgium, as a response to the announcement made last week that video-on-demand service Netflix will be coming to these parts by the end of the year.

The service offers films to buy and, in some cases, to rent. Most films have a choice between standard and high-definition versions, with the difference reflected in the price. Films are also given ratings and reviews by members of the public, in the same way as apps are in the Play Store.

Rental films must be watched within 30 days. Once started, the film must be completed in 48 hours. Each film may only be watched once. Purchased films are saved for you online to watch at any time; you never receive a copy of the film in any form.

Google offers a range of new releases but is limited to cinema films, whereas Netflix also provides TV series. Google also has little in the way of archives, compared to Netflix’s massive back catalogue. 

Google Play Films requires a Chromecast – a device similar to a USB stick, which slots into the TV’s HDMI socket, allowing films to be streamed directly to the TV set. Unlike in the Netherlands, the Chromecast is not available to buy via Google’s Play Store, but it can be obtained elsewhere online. The free app that powers it is available for Android and iOS devices.