Google is most influential brand in Belgium

Google is the most influential brand in Belgium, and in 16 other countries surveyed for an international study by global market research company Ipsos. The results, presented on Tuesday in Brussels, show that the second most influential brand in Belgium is Colruyt, followed by Facebook, Aldi and Visa.

Completing the top ten are Apple, Telenet, Samsung, Ikea and Microsoft. According to Ipsos, brands like Google, Facebook and Colruyt occupy the first places because they are "simple, easy brands. They are very relevant to consumers and what they do, they do well."

For the survey, 1,000 respondents in each of the 16 countries were presented with a list of ten brands. The researchers asked them their opinion on each brand, how it plays into their daily lives and how they evaluate it based on five criteria: trust, commitment, advancement, social responsibility and presence.