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Duvel Moortgat introduces new small size bottle

10:51 24/03/2014

To cater to those who find a regular Duvel (33cl) too much and too heavy (8.5% alcohol), Belgian brewer Duvel Moortgat has created a mini version of their popular Duvel beer which contains 18cl. “A unique format that is not available anywhere else on the market,” says the family business.

Duvel Moortgat first introduced the new Duvel mini last week in Rotterdam, where CEO Michel Moortgat presented the bottle, soon to be available in supermarkets and liquor stores across the Netherlands, Belgium, France and the United States.

The development of the 18 cl bottle took two years in total. Because the small size bottle did not yet exist on the market, finding the right filling machines took some detective work, says Moortgat .

Under the slogan, ‘Small is beautiful’, Duvel has launched a major campaign to market the new mini bottle in shops and restaurants, and on billboards and social media (#duvelmini, www.facebook.com/Duvel.beer).

Written by Robyn Boyle