Decathlon to redesign all Belgian stores with circular route

The Decathlon store in Evere has become the first branch in Belgium to implement a new layout design that features a circular route that requires customers to walk past every aisle to reach the exit.

The circular route is the same layout used in Ikea stores, for example, and Decathlon plans to switch all 33 Belgian stores to the concept by the end of 2025.

The layout change is one of a number of other renovations the Belgians shops will receive. Others include a new logo design and digital kiosks that will let customers compare different products.

The Evere Decathlon is the largest in Belgium at 9,300m². The walking route takes visitors past all 45,000 items on display.

“Visitors will be immersed in every sport and encouraged to discover new sports,” said Gregory Crucifix of Decathlon Belgium.

Decathlon previously implemented the new concept in its Paris and London shops.