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Content by tag : marketing

Brussels launches new international branding strategy
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The Brussel-Capital Region, together with the private sector and the world of academia, has joined forces to launch a new marketing initiative for the city.

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More than 2,000 cans of American beer destined for Germany have been destroyed by Belgian customs over a marketing claim that it is "the champagne of beers".

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Depictions of Brussels are highly polarised, according to a study from Vrije Universiteit Brussel (VUB), with some Belgian newspapers presenting the capital as an ideal place to live and others la

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The Belgian-Brazilian brewer giant AB InBev has plans to promote a new line of American 'Goose' beers, which came on the Belgian market last year.

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The federal government has launched a major marketing campaign to give Belgium's public image a boost, both at home and abroad, writes De Morgen.

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Tour operator Thomas Cook today celebrates its 175th anniversary with the release of 175 balloons over each of the 10 Belgian provinces.

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Beer giant AB InBev, the world's largest brewery, has made a public promise to reduce irresponsible alcohol consumption by 10% in six cities worldwide, including the student city of L

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A group of Hindus has requested that Belgian brewery The Musketeers from the East Flemish town of Ursel remove the image of the god Ganesha from the label of its Jack's Precious IPA beer, reports

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With the slogan 'Share our smile', Flanders aims to attract more tourists to the region in the coming months.

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