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Coca-Cola to remove vending machines from Belgian secondary schools

14:14 16/04/2023

Coca-Cola has announced that it will stop distributing its products in Belgian and Luxembourg secondary schools by the end of the year.

The American soft drink company has stated that the move was driven by growing social debate around the sale of sugar-high drinks to children and adolescents.

“The firm announces that it is closely following the social debate on this subject and wishes to respond to the evolution of expectations in terms of self-regulation”, Coca-Cola said in a press release.

Although the sale of sugary drinks is already banned in nursery and primary schools, there is currently no legal framework preventing secondary schools from installing soft drink dispensers.

A spokesperson for Coca-Cola Belgium told RTBF that the company was currently only selling water and other sugar-free drinks in secondary schools.

Written by Paul Millar