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Carrefour Market supermarkets in Brussels rebrand as Intermarché

09:24 04/01/2023

Almost 90 supermarkets in Wallonia and Brussels trading until now as Carrefour Market are to reopen this Wednesday under a new name, Intermarché.

The stores, run by the Belgian supermarket group Mestdagh, have rebranded and will no longer stock Carrefour-branded products.

The change from Carrefour to Intermarché comes after Mestdagh took advantage of a break clause in its 10-year franchising agreement to prematurely end its partnership with the Carrefour group.

Mestdagh has now been taken over by the French-owned Groupement des Mousquetaires, which owns Intermarché supermarkets in France and which already has 77 Intermarché outlets in Belgium.

The addition of Mestdagh to the group brings to 163 the number of Intermarché-branded supermarkets in Belgium, representing an annual turnover of €1.43 billion. In Wallonia and Brussels, Intermarché will now have a 12.4% market share.

The former Carrefour Market stores, including those in Brussels, will now sell Intermarché own-brand products.

Mestdagh said all staff members' employment contracts remained unchanged - and conditions at the group's head office and logistics centre in Gosselies, near Charleroi, were also unaffected.

Written by The Bulletin



And at one stroke, prices will rise!!

Jan 4, 2023 11:50