The platform for Belgium's international community

Search form

menu menu
  • Daily & Weekly newsletters
  • Buy & download The Bulletin
  • Comment on our articles

Brussels start-up raises €1.4 million in 12 minutes

12:30 10/12/2019

 A Brussels electric bike start-up raised a record 1.4 million euros in just 12 minutes this morning. 

“This is an enormous surprise,” CEO Adrien Roose (pictured left) told Bruzz. “This was our first time organizing a crowdfunding campaign and we didn’t know what to expect. We had modest expectations.”

Cowboy organised the crowdfunding campaign to raise money for its future research and development activities. The campaign went live on the British investment crowdfunding platform Crowdcube at 9 o’clock on Tuesday morning. By 09:12, the target amount of £1.2 million (€1.4 million) had already been reached. The crowdfunding campaign is currently only open to members of the Cowboy community.

Roose said the crowdfunding campaign would remain live even though the target amount of money had already been raised. “We haven’t decided yet where we’ll set the limit,” Roose said. 

Cowboy was created by Roose, Tanguy Goretti and Karim Slaoui in 2017 and specialises in sleek, minimalist and lightweight bikes designed to appeal to urban commuters. The bikes are today sold in Belgium, Germany, France, Italy, the Netherlands, Austria, Spain and the UK.

Photo courtesy Cowboy

Written by Linda A. Thompson