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BBC’s The White Queen boosts Belgium hotel bookings

12:08 02/07/2013

Critically acclaimed new period drama, The White Queen has caused a huge rise in bookings in Belgium, where it was filmed, reports TravelBite. Hotel booking specialist LateRooms.com reports there has been a 66% increase week on week in hotel bookings in Ghent since the drama aired its second instalment on BBC1 last Sunday. Similarly in Bruges, also a filming location for The White Queen, hotel bookings have risen by 16 per cent. Belgium, provides the authentic medieval backdrop to Philippa Gregory's War of the Roses story in which Elizabeth Woodville is plucked from obscurity to marry the man who became England’s first Yorkist king, Edward IV. As the drama is set for its third instalment this weekend, short break hunters are booking up hotels on LateRooms.com to visit where the historical action is filmed. "It is fantastic to see our hotels in Ghent and Bruges receiving such an increase in bookings from the success of The White Queen", commented Lynda Matthews, Head of Marketing for LateRooms.com. "The drama really puts Belgium in the spotlight, particularly Ghent, which might not always be people's first choice when visiting the country. We are really pleased to have some great hotels on our website so customers can go and see for themselves the fantastic medieval backdrop which The White Queen captures."

Written by The Bulletin