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Up to 10 more Burger Kings in Brussels over next five years
Brussels can expect up to 10 more Burger King fast-food outlets over the next five years. The first three are already planned and will open by 2022, with one in the north, south and centre of Brussels.
The exact addresses are not yet known, but Keven Derycke of Burger Brands Belgium – owner of the rights to the franchise of the American multi-national chain in Belgium – told La Dernière Heure that “there are far too few Burger Kings considering the potential of the capital”.
There are currently four Burger King outlets in Brussels – in De Brouckere, Ixelles, Auderghem and Anderlecht. They operated on an overall 25% loss in 2020 – better than other businesses in such a disastrous year.
The reason is that they have maintained take-away, drive-through services and delivery. Besides using food delivery services such as UberEats and Deliveroo, Burger King launched a click-and-collect app last year that allows customers to order and pay via smartphone and pick up their order in person.
“The latest studies show that 70% of people under the age of 25 would rather order from home via their smartphone than go sit in the restaurants,” says Derycke, “health crisis or no health crisis.”
The first Burger King in Belgium opened in Antwerp in mid-2017 and expanded relatively quickly. There are now 44 outlets across the country.
Photo ©Nicolas Maeterlinck/BELGA